Kudos Blends, a pioneer in baking science and global leader in advanced leavening systems, proudly celebrates its 25th Anniversary. Founded in 1999 by female entrepreneur Dinnie Jordan, the company has spent the past quarter-century transforming the baking industry with a science-led approach to baking powder innovation.
Born from a desire to solve real challenges faced by industrial bakeries, Kudos Blends began as a vision to reimagine leavening systems for better performance, cleaner labels, and improved product quality. Today, it stands as a trusted global partner for bakery brands across continents, known for its precision, quality, and customer-focused research and development.
A Milestone Celebration
To commemorate this remarkable journey, Kudos Blends hosted a black-tie anniversary celebration at the prestigious Brockencote Hall. The event welcomed shareholders, customers, global distributors, suppliers, and team members for an evening of fine dining, entertainment, and reflection. Guests enjoyed a champagne reception, a three-course dinner, cocktails, live music, and a vibrant casino night.
“The experience was truly unforgettable…a testament to the values of excellence, innovation and care that Kudos Blends represents”, said Mark Thompson, WBT Services.
In addition to the evening festivities, attendees were invited on exclusive tours of the full Kudos Blends site in Cleobury Mortimer. Guests explored the company’s recent developments, including the upgraded milling facilities, a brand-new test bakery and upgraded laboratory, further underscoring Kudos Blends’ commitment to cutting-edge innovation.
Simon Radley, Baker Davies, describes “An incredible new facility showing the importance of never stopping to grow and innovate by continued investment”.
“The site visit demonstrated first-hand the continued desire to grow and invest in the business…these are genuinely world-class facilities”, expressed Will Raymond, ICL Group.
Leading the Way Globally
Over 25 years, Kudos Blends has grown from a local startup to an internationally respected name in baking science, with customers and strategic distribution partnerships spanning Europe, North America, Asia, and Australasia. Collaborations with multinational bakery manufacturers and ingredients suppliers have enabled Kudos Blends to support diverse market needs while maintaining the highest standards of quality and compliance.
Arm & Hammer, our US distributor, said, “We’re proud to collaborate with Kudos Blends…in the U.S. Baking Market – helping manufacturers reduce sodium while delivering great-tasting, nutrient-enriched baked goods. Here’s to many more years of success and groundbreaking solutions!”
Despite its global impact, the company remains proudly rooted in its Shropshire origins. Its location in Cleobury Mortimer serves as a hub for technical expertise, innovation, and collaborative development.
A Founder’s Legacy
At the heart of Kudos Blends is founder and CEO Dinnie Jordan, whose scientific vision and entrepreneurial drive created a business that has reshaped the baking industry:
“When I started Kudos Blends, I just wanted understand the chemistry behind baking powders in relation to baking in order to help bakeries overcome their technical challenges. I never dreamt we would become a global leader in the field! Our prestigious celebration party was a tribute to everyone who has supported the journey; our shareholders and every customer, supplier, distributor and employee who helped to shape the Kudos pathway over the last 25 years. I am truly grateful to everyone and most especially the wonderful team I have today”
Under Dinnie’s leadership, Kudos Blends has remained enthusiastically committed to delivering creative solutions that are technically advanced, commercially viable, and customer-centric.
Looking to the Future
While the 25th anniversary offers an opportunity to reflect on past achievements, the team at Kudos Blends remains firmly focused on the future. With further investments in new facilities and equipment, expanding global reach, and an unwavering focus on science-led innovation, the company is poised for continued growth. Kudos Blends is committed to advancing baking science while remaining responsive to evolving dietary trends, sustainability goals, and global customer needs.
Matt Ayres, Director of Commercial Success at Kudos Blends, expands: “We’re more ambitious than ever. The future of baking depends on innovation, and we’re ready to lead the way.”
A Heartfelt Thank You
As Kudos Blends marks this milestone, it extends sincere thanks to everyone who has supported its journey: its dedicated employees, loyal customers, trusted partners, and the community that has watched the company grow.
Congratulations to Kudos Blends! Here’s to 25 more years of excellence in baking science!
