Matt Ayres

Technical Sales Manager

For over 10 years, Matt has been an expert on chemical leavening agents and baking powders. He has developed a deep understanding of the scientific aspects of baking through his extensive work in the Kudos Blends laboratory, bakery and customer facilities. 

From a strong understanding of developing ingredients for customer recipes and carrying out production trials, Matt’s remit is broad and ever-evolving. His leadership and advice help food manufacturers progress to implement recipe and process improvements. 

Matt’s strategic planning and innovative skills led him to be heavily involved in the development of the ZEUS™ leavening system range, a brand-new patented technology, developed by the Kudos Blends team.

Research astute, with the ability to define solutions to support both customer and internal development, he understands the impact the correct baking powder can have on customers’ products, which is often both underestimated and misunderstood. His technical mastery and knowledge of the entire production process have enabled him to discover solutions encompassing the most challenging of bakery issues to maximise business performance. 

At universities, international trade shows and suppliers’ events, Matt delivers speeches and lectures, to highlight the importance of chemical leavening agents.  

Matt is an active member of the British Society of Baking and a featured author in industry magazines. Outside of work, he is passionate about music and has played guitar for over 20 years. His musical taste spans from blues and country to electronica but he is particularly fond of rock, metal and anything “heavy”. Matt is also a keen hiker and often spends the summer months wild camping or walking the Shropshire Hills.

"...As a client, I've had the pleasure of working with Matthew for just over a year now and his energy, drive and motivation have been inspiring. Matthew's professionalism is eclipsed only by his enthusiasm and his knowledge and skills are apparent, as is a passion for what he does. Couldn't ask for a more dedicated, outgoing and engaging colleague and I look forward to growing our partnership in the years to come..."

Testimonial: Clay Niccum
Clay Niccum National Bakery School London
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Matt Ayres

Technical Sales Manager

My Articles

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Article
Potassium for Heart Health

Potassium for Heart Health

At the moment reducing sodium seems to get all the attention, but increasing potassium is just as important.

Article
The Ultimate Sodium Reduction Tool

The Ultimate Sodium Reduction Tool

Sweet baked goods are often forgotten in the sodium reduction debate, yet can contain significant levels of sodium.

Article
Phosphates Under the Spotlight

Phosphates Under the Spotlight

Well known for their versatility, phosphates are commonly used in the global food industry.