World Health Day 2020 – Supporting Health Heroes


This year’s World Health Day will be a celebration of the vital work performed by nurses and midwives around the globe, and will serve as a reminder to us all of the invaluable services these crucial healthcare workers undertake day-in, day-out. No matter the state of the world, nurses and midwives strive to make our lives happier and healthier – they truly are the backbone of our health service!

So the question is: what can we do to support them?

The easiest way to help these vital workers is by taking care of ourselves! Exercising regularly, getting good rest and eating a balanced diet rich in vitamins and minerals are simple ways of reducing the likelihood of needing medical services in life. Not only does this improve overall physical and mental wellbeing, but it reduces the strain on healthcare services by decreasing the number of patients with preventable diseases.

Cardiovascular diseases continue to be a burden on global health systems, accounting for almost 18 million deaths per year worldwide – the highest mortality rate of any class of non-communicable disease. The saddest part is that many of these deaths are preventable as a significant number are down to lack of exercise and poor diet. With an estimated 4.1 million deaths per year attributed to high dietary sodium intake, it is clear that there are obvious steps we can take to reduce this number. Although sodium is required for normal bodily function, the increase in processed food consumption and the hidden sources of sodium in products like sweet baked goods mean that the average amount of sodium we consume is way above safe limits.

Fortunately, responsible bakery manufacturers in the UK have taken huge steps in reducing sodium in baked goods, but it was a task that required more than just removing salt! Over the 20 years of working with bakeries around the world, Kudos Blends has developed a comprehensive range of low-sodium leavening agents, designed to significantly reduce the sodium content of baked goods without any change to functionality. This allows bakeries to offer more nutritional products to consumers while maintaining the high quality of their brand.

…But there is still work to do! Average sodium intake around the world is still above the recommended level, so it is up to governments, manufacturers, retailers and consumers to make the change and help drive sodium reduction initiatives. By reducing dietary sodium and improving heart health, we can help reduce the strain on vital health services and support the work of nurses and midwives around the world.