Matt has risen to become head of product innovation and our resident expert on chemical leavening agents. For over a decade, he has built a deep understanding of baking science and manufacturing through extensive work in the Kudos Blends laboratory, test bakery and at customer facilities. His leadership and advice help global food manufacturers implement recipe and process changes to improve quality, efficiency and profitability.
Matt’s broad industry knowledge, strategic planning and innovative skills led him to be heavily involved in the development of the ZEUS™ baking powder range, a brand-new patented technology that marks the next step in leavening chemistry.
Research astute, with the ability to support both customer and internal development, he understands the impact the correct baking powder can have on customers’ products, which is often both underestimated and misunderstood. His technical mastery and knowledge of the entire production process have enabled him to discover solutions for the most challenging of bakery issues.
At universities, international trade shows and suppliers’ events, Matt delivers speeches and lectures, to highlight the importance of chemical leavening agents. Matt is an active member of the British Society of Baking and a featured author in industry magazines.
Outside of work, he is passionate about music and has played guitar for over 20 years. His musical taste spans from blues and country to electronica but he is particularly fond of rock, metal and anything “heavy”. Matt is also a keen hiker and often spends the summer months wild camping or walking the Shropshire Hills.
"...As a client, I've had the pleasure of working with Matthew for just over a year now and his energy, drive and motivation have been inspiring. Matthew's professionalism is eclipsed only by his enthusiasm and his knowledge and skills are apparent, as is a passion for what he does. Couldn't ask for a more dedicated, outgoing and engaging colleague and I look forward to growing our partnership in the years to come..."
My Articles
Potassium for Heart Health
At the moment reducing sodium seems to get all the attention, but increasing potassium is just as important.
The Ultimate Sodium Reduction Tool
Sweet baked goods are often forgotten in the sodium reduction debate, yet can contain significant levels of sodium.
Phosphates Under the Spotlight
Well known for their versatility, phosphates are commonly used in the global food industry.
the chemistry behind baking
- Kudos Blends Limited
- Old Station Business Park, Cleobury Mortimer, Kidderminster, DY14 8SY, UK
