Kudos Blends allies with Tawazon to improve bakery nutrition in the Middle-East

As part of its mission to bring healthier leavening agents to global food manufacturers, Kudos Blends announces a strategic partnership with Tawazon Chemical Company, for the distribution of KODA™ Potassium Bicarbonate and PELL™ K Low Sodium Baking Powder in the UAE, Saudi Arabia, Oman and Qatar.

Cardiovascular disease (CVD) is the single biggest killer in the Middle-East, with more than 1/3 deaths attributed to it. The link between CVD and high sodium intake is well established and agreed on by nutritionists around the world. As sodium intake in the region is significantly higher than recommended by the World Health Organisation (WHO), making the switch to low-sodium ingredients supports consumer’s demands and needs for healthier baked goods.

KODA™ Potassium Bicarbonate and PELL™ K Low Sodium Baking Powders are the perfect choices for bakers looking to reduce sodium and improve the nutritional content of chemically-leavened baked goods. Not only do they help to reduce the sodium levels of baked goods, but they also increase dietary potassium, a vital mineral that reduces the negative effects of sodium in the diet and supports heart health.

Tawazon’s experience in supplying functional compounds to the region make them the ideal partner in delivering healthier bakery ingredients to the region. Kudos Blends looks forward to a constructive partnership.